Syllabus

Third Year : Fifth Semester 1) Human Resource Management :
Introduction To Human Resources/ Personnel Management - Origins Of Personnel Functions In India - Personnel Role Today- Characteristics Of Today' S Work Force- Job Design, Analysis And Evaluation- Personnel Planning- Recruitment-Induction-Performance Appraisal- Employee Training And Development-Job Rotation And Transfer-Promotion Policies-Career Planning-Compensation Management: Factors Influencing Wages/ Salaries-Incentives-Fringe Benifits And Their Relevance- Personnel Philosophy-Trends In Participative Management-Personnel Manual. Reference Books: 1) Personnel Management- Mamoria C. Himalaya 2) Human Resource Management And Human Relations- Michael V. -Himalaya 3) Human Resource Management Systems- Ceriello V.Freeman C. -Lexington New York 4) Personnel Management- Fippo E.Mcgraw New York 5) ,Excellence Through Human Resource Development M.R.R. Nair & T.V.Rao

2) Service Sector Management
Nature And Scope Of Service Industry - Recent Trends- Leisure Industry-Travel Tourism Hotelry & Catering- Transport Industry - Air Lines, Bus And Trucking - Health Care & Hospital Management- Housing And Construction Industry- Informatio Technology & Computer Services - Financial Services- Banking And Insurance. Reference Books: 1) Service Sector Management- Sanjay Patnakar-Himalaya 2) Managing Services-Christopher H. Lovelock 3) Tourism And Hotel Industry In India- Ananand M.M ( Prentice Hall) 4) Financial Services In India- Khok M.A.( Lig. Vijay Pub) 5) Professional Hotel Management-Jain O.D. ( S.Chand & Co.)

3) Financial Management
Introduction To Business Finance, Objective Of Financial Management-Analysis Of Financial Statements - Ratio Analysis - Funds Flow Analysis And Cash Flow Analysis: Theory Of Capital Structure ; Working Capital Management- Risk And Trade Off In Management Of Working Capital- Approaches To Management Of Working Capital. Determining Working Capital Requirement: Cash And Marketable Securities Management-Cash Budget : Receivable Management And Credit Policy- Sources Of Financing Working Capital: Sources Of Long Term Finance.

Reference Books:
1) Financial Management- Prasna Chandra- Tata Mcgraw 2) Financial Management-Khan M., Jainp.-Tata Mcgraw 3) Financial Management& Policy- James C. Van Horne 4) Financial Management- I.M.Pandey 5) Fundamentals Of Financial Managemnt- Horne J. Wachowicz J.-Prentice Hall Of India-1996

4) Elements Of Logistics Management:
Overview Of Logistics Function; Logistics Strategy And Planning; Logistics System Fundamentals: Transportation System, Logistics Planning Process, Facilities Location Decisions, Inventory Policxy, Purchasing And Product Scheduling Decisions; Logistics Organization; Drp Package- An Overview, Logistics Costing & Performance Auditing. Reference Books: 1) Logistic Management- Bowerso K.D.Closs- Mcgraw Hill New York-1996 2) The Strategy Of Distribution Management- Martin Christopher 3) Physical Distribution Management- Logistical Approach- Khanna K. -Himalaya 4) Logistics Systems Analysis- Mossman, Blanket& Helferich 5) Business Logistic Management-Ronald Ballou

5) Management Of Co-Operatives:
Historical Perspectice Of Co-Operative Management. Different Types Of Co-Operative -Credit, Consumers, Agro Processing, Food Processing, Industrial And Housing. Commonality Of Approach In Respect Of Co-Operative & Corporate Sectoes & Specific Problems Related To Co-Operatives.
Problem Of Democratic Management And Its Relationship To Professional Management Clear Cut Delineating Of Role Of The Law.

Reference Books: 1) New Dimensions Of Co-Operative Management- Kamathg.S. -Himalaya 2) Co-Operative Management And Administration- Goel B. - Deep & Deep - New Delhi 3) Leading Issues In Public Enterprise Management Sankar T. Mishra .R. And Others-Himalaya 4) The Management Of Business And Public Organizations Buchele R. Mcgraw Tokyo-1977





Rural Marketing :
Profile Of Rural Marketing -Profile Of Rural Customer-Potential And Changing Patterns Of Rural Marketing: Tapping The Rural Markets- Motivating The Rural Consumer-Developing The Sales Force For Rural Markets, Mass Communication In Rural Market- Media And Rural Markets - Physical Distribution In Rural Market- Satellite Systems, State Trading And Rural Market:Structure And Types Of Agricultural Markets: Primary Reyail Wholwsail Markets; Secondary Wholesale Market, Terminal Markets: Methods Of Sale: Under Cover Or Hatta System ; Open Auction System ; By Private Agreement System; By Quoting On Samples; Dara Sales; Class Tender System; Moghum Sale; Marketable Surplus And Marketed Surplus. Marketing Agencies; Village Beoparitinerant Beppari. Arahattas; Marketing Finance-Problem; Defects; Lack Of Organization Among Producers; Forced Sales; Superfluous Middlemen; Multiplicity Of Market Charges; Malpractices Of Middlemen , Absence Of Grading And Standardization, Inadequate Storage Facilities, Underdeveloped Transportation System , Lack Of Market Information, High Cost Of Borrowing; Lines Of Improvement Establishment Of Regulated Markets; Use Of Standard Weights And Measures Standardization Of Contracts; P Provision Of Marketing News ; Improvement Of Transport Facilities ; Increased Provision Of Storage And Ware- Housing Facilities ; Improvement In Grading And Standardization , Development At Co-Operative Marketing.

Reference Books: 1) Marketing Management And The Indian Economy - Neelamegham S.- Vikas Delhi 2) Agricultural Marketing In India-Prasad S. Mittal Delhi 3) Marketing Manafement In Indian Environment- ,V.S. Ramaswamy & S. Neelamegham- Macmillan 4) Rural Marketing - Gopalsway T. - Wheeler, Delhi

7) Project Work-1- 100 Marks